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Why Baylindo

An independent site like ours is the ideal marketing space for any company doing business in the Bay Area (see below for political ads).  Since our pages have been around since 2002, our site has earned the trust and respect of our fans and visitors.  The Bay Area is one of America’s top five markets.  About the size of New Jersey, the Bay Area has a population that’s slightly larger than Washington’s.  Our pages are consistently among the top Bay Area-related search results (see below).  You can create a YouTube channel like millions of others, but only a few can advertise on our site.  You can pay $7 million for one 30-second Super Bowl ad, or you can communicate with your customers here for the next three months to two years at a fraction of the cost.  Be sure to read the About page if you want to know more about our background and philosophy.

Our Mission

Our primary objective is—and always will be—to provide the best experience for visitors to our site.  Our secondary objective is to keep our sponsors happy.

Ad Placement

We can basically place your advertising banner (one banner) anywhere on our site.  But to strike the right balance between our two objectives above, we’ve decided to place banners/embedded videos near the top of the page.  Since our site will never be plastered with lots of ads—we work with only a few sponsors—your banner will stand out clearly.  Minimalism is good for individuals and Web sites.  And since you’ll be working with us directly—and not through an ad broker/server—your banner will not be blocked by third-party software.  After the scandals involving Facebook/Google and fake news/hate videos, it’s nice to know exactly where your ad will appear (no programmatic advertising here!).  Once we set up your ad, it will be displayed automatically on all of our pages (36 and counting).

As you can see, the way we display ads on our site is clear and yet as unobtrusive as possible.  Contrast that with sites that keep serving annoying pop-up ads when you scroll or click on something—and enough with the “Please rotate your device” message.

Ad Content

To keep things simple, we can start with your static company/site logo and direct traffic to you when people click on it.  Note that just having your banner all over our site gives your company mindshare among Northern California residents.  Of course, if you want to improve the click-through rate, you should create a compelling message and design some sort of animated picture (GIF file or Adobe Flash file, for example)—if you haven’t done so already.  Our only requirement is that it should load fast and be legible in our banner window (256 by 144 pixels, the same aspect ratio as HDTV).  You can change your banner anytime you want by simply sending us a different file each time.

Instead of a banner, you can have an embedded video that people can click to play.  It’s completely your choice.  For videos you need to upload to YouTube or your own server first, then we will simply use the embedded code for our site (YouTube and others use iframes to display content on third-party sites).  If you’re not able to insert a promo code or keyword in your video, we can provide a custom message for you on our home page and our marquee pages such as Bay Area Radio Guide and A Practical Cheese Guide.

A word about how YouTube operates:  When someone plays an embedded video on a third-party site, it will not be reflected in the video’s official view count.  So if you have set up a YouTube channel, you should ask Google if there’s a way to keep track of clicks from third-party sites.

The order of banners is first-come first-serve.  So if you sign up first, your banner will appear above others when displayed on a small mobile device.  Contact us for our special offer.

Political Ads

In order to remain nonpartisan, we thought we’d only accept ads for ballot measures and nonpartisan offices.  But some initiatives are just as divisive and polarizing as partisan offices (remember California Proposition 8 and Proposition 187?).  Trying to pick and choose political ads is a fool’s errand.  So bring on the political ads.  Note that they will be displayed in a sidebar column above our Radio Menu.

Our Own Top 10 List

According to Joomla, our content management system, these are the 10 most popular pages on our site since December 2012.

  1. A Practical Cheese Guide
  2. Gold Rush and Silicon Valley
  3. Bay Area Radio Guide
  4. Bay Area Radio Mix
  5. Bay Area Treats
  6. Home Page
  7. Bay Area Radio Guide 2
  8. Latin Pop Radio
  9. About Bay Area Radio
  10. About Baylindo

First published in June 2014, our Cheese Guide became our No. 1 page just 16 months later.  It's garnered twice as many hits as our Gold Rush and Silicon Valley page to date.

Search and Ye Shall Find (Sometimes)

Here are the August 2018 results if you use Google from a U.S. location.

Our Page Rankings
Google Query Ranking
"bay area radio" directory history 4
"bay area radio" directory 2
bay area cheese guide 5


What about Bing?  Well, this also-ran engine used to have our pages in the top 10, but after we moved to our own domain in December 2012, Microsoft became hopelessly confused.  Before you clap for Google, we’d like to point out that it was Google that failed to index our pages between 2005 and 2007—ironic considering it was Blogger’s parent company.  So here’s search engines’ dirty little secret:  they are far from perfect.  We are painfully aware of their shortcomings because we’ve been conducting monthly tests since 2003.  Note that Yahoo uses either Microsoft or Google to power its search engine.

Turnabout Is Fair Play

This is how we rate our two main search engines.

Report Card
Engine Grade
Google B
Microsoft D


Copyright © 2002-2024 Calba Media LLC. All rights reserved.

Baylindo is dedicated to anyone interested in the San Francisco Bay Area.  The nine-county Bay Area is like its own state within California.  Whether you live here, plan to move here, or would like to visit someday, we’ve got you covered.  There’s useful information for consumers, foodies, teachers, and students as well.  This is not one of those computer-generated sites that litter the Internet.  The name of our site simply reflects California’s Spanish/Mexican heritage.  The word lindo means pretty or lovely in Spanish (neat and tidy in Italian).

After writing about the Bay Area for 10 years—we first published a Web page on a local radio station in October 2002—we decided it was time to put all the related pages under our own address.  If the world ended in 2012, we figured we’d go out with our own domain name.  So our URL may be different, but it’s the same great content our loyal fans have come to know and love.  If Web content is king, we must be royalty by now.

If you continue to visit our old address at blogspot.com, you’ll see a change of address notice.  We recommend that you point your browser to baylindo.com from now on.  For your information, we will introduce a new Facebook page to go with our new site soon.

Just because we’ve finally launched our own site, it doesn’t mean we’ve changed our editorial standards.  We have no desire to be the next Yahoo (no thanks) or Rupert Murdoch (hell no); we just want to continue to muse on subjects we care about.  Indeed, our company remains an independent publisher.  It is not affiliated with any entertainment or media company.

Despite the fact that Google’s search engine had trouble with our pages between 2003 and 2007—sometimes failing to index them altogether—people managed to find them somehow.  According to an unrepentant Google, our flagship page, Bay Area Radio Guide (nee simbayradio.blogspot.com), had garnered over 36,700 pageviews by December 2012.  And if you know this company as well as we do, this figure is likely an underestimate.

Here are some other brands/companies established in 2002:

  • Barefoot Contessa (Food Network)
  • GoPro
  • History Detectives (PBS)
  • PARC (incorporated in 2002)
  • Santana Row (San Jose, Calif.)
  • SpaceX
  • Toyota Scion
  • Vizio
  • Wynn Resorts


Copyright © 2002-2024 Calba Media LLC.  All rights reserved.